- -  AGRICULTURAL CORE CURRICULUM - -


(CLF6000) Advanced Core Cluster: ORNAMENTAL HORTICULTURE

 (CLF6750)  Unit Title: THE ORNAMENTAL HORTICULTURE INDUSTRY

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 (CLF6753)  Topic: UTILIZING TRADE           Time     Taught in Year(s) 
                     ASSOCIATION PUBLICATIONS  2 hours        3/4       
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        Topic Objectives: Upon completion of this lesson the student will 
        be able to:

        Learning Outcome #:

          (N-3) - Read and abstract one article from each of two trade 
                    assocation magazines.

        Special Materials and Equipment: Trade association magazines

        References: List of magazine names and addresses as listed in this 
                    unit

        Evaluation: Grade given on written and/or oral report on the 
                    magazine article

TOPIC PRESENTATION: UTILIZING TRADE ASSOCIATION PUBLICATIONS

A. Horticultural trade association publications serve as extremely valuable 
   resources for providing members with association news and developments, 
   industry-related information, and a forum for new ideas, thoughts, and
   innovations.

   1. Association publications are usually made available to members as a 
       part of their dues.

   2. Nearly all horticulture trade associations publish some type of
       newsletter and/or magazine. Oftentimes the local regional group of
       members will have their own newsletter to keep everyone in that 
       vicinity up-to-date on local chapter events.

   3. These publications can be invaluable as an educational tool for 
       company employees and employers, horticultural students and 
       educators, and almost anyone involved with or interested in the
       industry.


         __________________________________________________________
         ACTIVITY: 
                     
         1. Have the students individually or in pairs read and 
             make a written and/or oral report on two trade
             association magazine articles. (Oral reports can be 
             especially helpful and educational for the students,
             allowing them to practice their public speaking skills,
             as well as to learn from one another.)
         __________________________________________________________


SUPPLEMENTAL WORKSHEET #1

Horticulture Careers and Professional Associations

STUDY QUESTIONS

1. List five specific types of careers available in ornamental horticulture, 
   and briefly explain what job duties are involved with each career.









2. Name five courses that are extremely important for horticulture students 
   to take in school.









3. Explain how a person can receive practical education in ornamental
   horticulture.









4. What are three advantages of being a member of a horticultural trade
   association?









5. Name three horticultural trade associations.










12/19/90 CH/SG

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